Building an Event Pass: A Step-by-Step Guide

Create a custom event pass in minutes to boost engagement and foot traffic with Passport Challenges!

October 2, 2024

Whether you're organizing a local food festival, a holiday market, or a community-wide scavenger hunt, an event pass can drive engagement and increase foot traffic to key locations. Passport Challenges offers the easiest, most affordable, and completely self-serve way to create a customized event pass. In just a few steps, you can have your event pass up and running, ready to engage your community.

Why an Event Pass?

An event pass is a powerful tool for any organization looking to boost participation and increase traffic to specific venues. From destination marketing organizations (DMOs) to local chambers, an event pass can help draw attendees to check in at restaurants, businesses, or local attractions, while also offering incentives to keep them coming back. With Passport Challenges, setting up your event pass has never been easier—no downloads necessary, just seamless engagement.

Let’s walk through the process of building an event pass using Passport Challenges:

1. Log In and Set Up Event Details

Once you've logged into your Passport Challenges account, the first step is to create a new pass. Start by filling in the basic details:

  • Event Name: Choose a name that reflects the event’s theme or goal (e.g., "Holiday Market Hop" or "Citywide Restaurant Crawl").
  • Description: Briefly describe the purpose of the event and what participants can expect.
  • Dates: Set the start and end dates of your event pass to ensure participants know how long they have to join and check in at participating venues.

By setting up your event basics in under five minutes, you're well on your way to creating an engaging event experience.

2. Choose Check-In Modalities

One of the standout features of Passport Challenges is the flexibility in how participants check in at locations. You can choose from:

  • SMS: Participants text a unique code to check in.
  • QR Code: Scannable codes placed at each venue allow for instant check-ins.
  • Geolocation: Automatically check in participants when they enter a specific geographical area.
  • 4-Digit Code: A simple code that participants can enter when they arrive.

Each modality ensures your event can cater to any type of participant, from tech-savvy attendees to those who prefer simpler options.

3. Set Up Awards and Badges

To make your event pass more enticing, add awards and badges for participants who reach milestones, like visiting a certain number of locations or checking in at featured spots. You can customize the badges to reflect your event’s theme and even offer physical or digital rewards for those who complete the challenge.

4. Manage Participating Locations

Next, select the locations where participants can check in. Whether it’s restaurants, shops, or event spaces, each business can be easily added through your dashboard. If you prefer, you can even allow businesses to manage their own profiles, taking the administrative work off your hands.

5. Create a Registration Page

Engaging your audience begins with an easy-to-use registration page. With Passport Challenges, you can create a branded, user-friendly registration page where participants can sign up and view event details. You can embed this page directly on your event or community website, making it easy to access and share.

6. Track and Manage Participants

Once your event is live, you can monitor participants’ progress, check-ins, and activity points all from your dashboard. You also have the ability to send messages directly to participants via the messaging center—perfect for sending reminders or sharing updates during the event. Plus, detailed reporting ensures you can track event success and measure engagement in real-time.

The Benefits of Using Passport Challenges for Event Passes

  • Completely White-Labeled: Your brand, your way—Passport Challenges allows full control over branding, ensuring your event is front and center.
  • Multiple Check-In Modalities: Whether by SMS, QR code, or geolocation, participants have multiple ways to engage.
  • No Downloads Required: Participants can join and check in without needing to download an app, reducing barriers to participation.
  • Affordable and Scalable: At a fraction of the price of competitors, Passport Challenges is an ideal solution for organizations of any size, from small nonprofits to large DMOs.

Ready to Build Your Event Pass?

Building an event pass doesn’t have to be complicated. With Passport Challenges, you can set up your pass, manage locations, and track participants all in one intuitive platform. Increase engagement, drive foot traffic, and create memorable experiences for your attendees.

Schedule a demo today and see how easy it is to build an event pass with Passport Challenges!

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